bronwyn white
International Toilet Tourism Awards: The Lid Closes 1 May
April 26, 2018
1 May is the final day for entries into the 2018 International Toilet Tourism Awards. Across the world, the awards seek to flush out tourist toilets that have the best location, best design, offer the quirkiest toilet experience, are the most accessible, or have been the best economic contributor to a locality – i.e. you spend more than a penny when you pull over for a tinkle. Last year's overall winner was a portable loo provider who provides country fairs in Queensland, Australia with toilets designed as rustic English cottages and red London phone boxes. "This year we're seeking new entrants who bring a breath of fresh air to t...
Breakthrough Search Advice for Tourism Operators in an Age of Artificial Intelligence
MyTravelResearch.com | March 20, 2018
Getting the online basics right with Google will go a long way to creating a successful tourism marketing website, says Bronwyn White, co-founder and travel futurist at MyTravelResearch.com Google is becoming more like a personal assistant than a search engine; destination marketing organisations should take advantage of these changes, says Bronwyn White While tourism is still about enjoying visceral real world experiences, its modern marketing is not. Tourism marketing is increasingly dominated by the relentless science of artificial intelligence, specifically semantic search. This means if you want your destination to earn market shar...
To Succeed, Destination Marketing Organisations Must Publish or Perish
MyTravelResearch.com | March 2, 2018
By Bronwyn White With artificial intelligence driving sophisticated semantic search algorithms, DMOs must become publishers of content and create an emotional connection to the prospect traveller Dear DMO, your mission for the next 12 months is to establish trust, reputation, and authority with Google and the search engines, because these days, there are only two markets that matter: Google and your customers. Content should be the cornerstone of all of your tourism marketing. Publishing online content is also pretty much the only way you can build trust, reputation, and authority with the search engines. So, do or die. Publish or peris...
The Changing Needs of Millennials: New Implications for the Travel Industry
MyTravelResearch.com | November 13, 2017
Business travel, loyalty programs, food and beverage consumption, and travel marketing content are already feeling the impact By Bronwyn White Millennials are becoming responsible parents and business travellers with their own unique set of service expectations from hotels, restaurants, destinations, airlines and loyalty programs Millennials – also known as Gen Y or the Me Generation – are moving into a new life stage. The 18 to 35 year olds are becoming responsible parents and assertive business travellers. The travel industry needs to be aware of such changes because millennials are entering into 'peak influence' as busine...
Tourism Businesses Need to Get On Board the Voice Search Revolution
MyTravelResearch.com | September 26, 2017
Optimise your digital presence online for the new conversational age. Voice search algorithms will do the rest for you. The travel industry in Asia Pacific should prepare itself to maximise business from voice searches online. Simply optimise your digital online presence by building reputation, trust, authority and relevance and the voice recognition algorithms of Google, Apple, Amazon and others will do the rest for you – mostly. That was the recommendation by Bronwyn White, tourism strategist and co-founder of MyTravelResearch.com. She was addressing an audience of tourism marketers at the Tourism Marketing Rockstar Convention, ...
Why Chatbots Are Transforming the Travel Industry
MyTravelResearch.com | September 11, 2017
With chatbots, customers can manage their own bookings without needing to wait on the line for the next available representative. By Bronwyn White Chatbots can be simply defined as artificial intelligence programs that conduct conversations with humans through chat interfaces. Consider a chatbot as a personal assistant who can respond to enquiries or give recommendations on a certain topic in a real-time manner. Research shows that more consumers are using messaging apps compared to social networks, and this trend is fast extending to the travel industry where we are seeing chatbots as messenger apps being rolled out as a new and immedi...
The Pros and Cons of Using Snapchat in Tourism Marketing with Bronwyn White
MyTravelResearch.com | July 12, 2017
By Bronwyn White If you're a marketer for a tourism destination, product or service, should you be on Snapchat? MyTravelResearch.com says you do need to be on Snapchat if your main market is youths and travellers in their 20s, especially if you're trying to attract them in a cost-effective way. "Snapchat seems sexy, but it's a lot of work to maintain," advises Bronwyn White, strategist and co-founder of MyTravelResearch.com, which has just released a 60-page 'how to' guide for Snapchat marketers in the travel industry. Snapchat has momentum. It is growing rapidly and is already massive among teenagers and people in their 20s. "Intriguin...
It’s 2017 and This Is Why It’s Time for Your Online Tourism Marketing to Get Real
Bronwyn White | February 7, 2017
By Bronwyn White Destinations, hotels and tourism businesses should seize the opportunities of digital democracy created by the semantic search revolution that has only just begun WHEN Google switched its algorithm to semantic search in 2013 it began to clear away dodgy SEO practices and leveled the playing field for small operators and destinations. It made it easier for small businesses to create an honest strategy to rank well online in Google and the search engines. A few years on, the main outcome is that page one of a Google search will be different for every user, every location and every desktop or mobile device. Today, tourism ...
