Hospitality Icon Bruce White Dies at 70

Bruce White | January 20, 2023

Merrillville, Indiana (January 20, 2023) – Bruce White, hospitality industry icon and Founder and Chairman of White Lodging, has died at the age of 70 after a nearly year-long battle with cancer. Bruce White founded White Lodging in 1985 with a single hotel in Northwest Indiana, ultimately growing the business into one of the industry’s largest privately held development, ownership and management companies. “Bruce was a visionary, a leader, and a hospitality icon like no other,” said White Lodging Chief Executive Officer Jean-Luc Barone. “I have learned more from Bruce about hard work, leadership, and family, than any other p...