btg homeinns hotel group
Hyatt’s UrCove Brand Opens First Five Properties in China
UrCove | December 31, 2020
CHICAGO (December 31, 2020) – Hyatt today announced that UrCove, the new hospitality brand developed under a joint venture between Hyatt and BTG Homeinns Hotel Group affiliates, opened its first five properties – UrCove Shanghai Jing’an, UrCove Shanghai Lujiazui EXPO, UrCove Shanghai Wujiaochang, UrCove Chengdu City Center and UrCove Nanjing South Railway Station. These new additions to Hyatt’s portfolio in these popular destination cities in China aim to better serve the highly mobile travelers in the upper-mid segment, which will contribute to Hyatt’s commitment to further expand its brand footprint and achieve meaningful growth ...
Hyatt and BTG Homeinns Unveil New Hospitality Brand Under Joint Venture
Hyatt Hotels Corporation | June 20, 2019
SHANGHAI, CHINA (June 20, 2019) – Following the pioneering joint venture announcement in February, Hyatt and BTG Homeinns Hotels Group continue to make great strides with the unveiling of a new hospitality brand on Wednesday, June 19. Leveraging the respective strengths and resources of Hyatt and Homeinns, the UrCove brand is positioned to compete in the currently underserved upper-midscale segment. UrCove is an entirely homegrown hotel brand, built specifically to meet Chinese travelers’ preferences and growing expectations for a seamless, comfortable and premium travel experience in the upper-midscale market. Announced at the China H...
