business
How to Launch a Hospitality Business in an Economic Downturn
EHL Hospitality Insights | September 23, 2020
Financial turmoil: A perfect opportunity for start-ups If you’ve been toying with the idea of starting a hospitality business, but have been put off by the economic downturn as a result of the ongoing COVID-19 pandemic, fret not. There’s hope. In fact, despite the global uncertainty and the unstable financial and political climate, now might actually be one of the best times to launch your business. Here’s why: Volatile markets create chaos and give rise to new problems. This means consumers are looking for new and innovative solutions, which presents the ideal opportunity for start-ups aiming to make a name for themselves. Co...
Put Some Fun Into Serious Business
Shep Hyken | April 16, 2020
By Shep Hyken The other day I was talking to my friend and fellow customer experience (CX) expert, Dan Gingiss. He shared how he’s seen businesses take something that is either really boring or very serious—or both—and make them entertaining. He gave a great example. In a legal agreement—like the agreements we accept online when we sign up for Spotify or Netflix—there is usually a lot of “fine print.” This is filled with disclaimers, indemnity clauses and more. Pretty boring information, but it’s important to share with customers. Most people skip over it; only a (very) small percentage of people take the time to read e...
