GBTA Research Reveals Business Travelers Say Loyalty Matters in Hotel Booking

the Global Business Travel Association | October 29, 2018

Travelers Willing to Share Information for Personalized Experience Alexandria, VA (October 29, 2018) – On average, business travelers consider three hotels before booking and 82 percent say loyalty programs matter when making that decision, according to new research out today from the Global Business Travel Association (GBTA) in partnership with Omni Hotels & Resorts. Additionally, the study reveals nine in 10 business travelers view rewards points and perks as a motivating factor in selecting a hotel and 81 percent believe being a loyalty member results in better service. Business travelers are split when it comes to using lo...