BVA BDRC
Study Reveals Increasing Importance of OTA Travelers in Economic Recovery
Expedia Group | October 14, 2020
SEATTLE - A new Expedia Group study, in partnership with global research firm BVA BDRC, examines the contributions of online travel agencies (OTAs) to the US travel and tourism sector, the spending patterns of OTA travelers, and the role of OTAs in the hotel booking journey. The research points to the increasing importance of OTA travelers to propel economic recovery for the US travel industry. Key findings Traveler Preferences Traveler Behaviors Travelers are 57% more likely to book their travel through an OTA now than before COVID-19 Domestic OTA travelers spend 16% more per trip and 5% more on-property tha...
U.S. Travel Searches Indicate Initial Signs of Hotel Recovery
Expedia Group | June 12, 2020
Rising traveler intent is positive indicator for industry, according to insights from BVA BDRC and Expedia Group SEATTLE, June 12, 2020 – According to new consumer research from BVA BDRC[1] and supported by Expedia Group search data[2], Americans are increasing their intent to travel this summer, a positive indicator for the industry. While U.S. domestic and regional travel searches steadily dropped throughout March and into the first week of April, according to Expedia Group data, search has been steadily climbing over the last month in total volume. Expedia Group search data also showed that for domestic travelers who searched within t...
