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BWH Hotels Re-Enters Aruba Market With Aruba Boutique & Art Hotel, BW Signature Collection

BWH Hotels | July 2, 2024

Palm Beach, Aruba (July 2, 2024) – BWH Hotels today announced the addition of the Aruba Boutique & Art Hotel to the BW Signature Collection® portfolio. The property’s addition to the portfolio marks the re-entry of BWH Hotels to the Aruba market, providing travelers with the brand's signature accommodations in one of the Caribbean's most popular destinations. The property opened in the heart of Palm Beach, Aruba in April 2024. As the second largest soft brand company in the world, BWH Hotels is proud to continue growing its collection of independent hotels that maintain their unique identity and character. “We are thrilled to ...

The Panari Resort Nyahururu Opens as Africa’s First Addition to BW Signature Collection

BWH Hotels | April 29, 2024

Nyahururu, Kenya (April 29, 2024) – BWHSM Hotels (BWH) welcomes the Panari Resort as Africa's first hotel to join its prestigious BW Signature Collection. Located in Nyahururu, Kenya, the resort's warm and rustic ambiance provides visitors with a calming oasis amongst Kenya's famed natural wonders. The Panari Resort is known for its exclusive collection of unique hotels, all distinguished by their originality and individual personas. Guests will enjoy the resort's comfortable cottage-style rooms with ornate stone fireplaces and flat-screen televisions. As a nod to the surrounding natural landscape, the cottage designs showcase botanic wal...

Best Western and My Green Resident Co. to Debut BW Signature Collection by Best Western With Signing of Tawaravadee Resort in Thailand

August 20, 2018

(Bangkok – August 20, 2018) Best Western Hotels & Resorts will introduce its newest brand, BW Signature Collection by Best Western, to Asia for the first time this year, following the signing of an exquisite lakeside resort - Tawaravadee Resort - in Thailand's historic Prachinburi province. Nestled in Thailand's verdant countryside, approximately 160km from Bangkok, this low-rise resort was inspired by the ancient Dvaravati culture that thrived in the area between the 6th and 11th centuries. "We are excited to debut BW Signature Collection by Best Western to the Asia market with the Tawaravadee Resort," said Ron Pohl, senior v...

Best Western® Hotels & Resorts Launches Third Soft Brand, BW Signature Collection by Best Western

Best Western Hotels & Resorts | October 30, 2017

PHOENIX – (October 30, 2017) – Best Western Hotels & Resorts today announced its eleventh brand – and newest soft brand – BW Signature Collection by Best Western. With the arrival of this new product, Best Western now offers soft brand options to hotel owners in most chain scale segments - upper economy and midscale (SureStay CollectionSM by Best Western), upper midscale (BW Signature Collection by Best Western) and upscale and upper upscale (BW Premier Collection®). "An increasing number of hotels in North America and overseas are going independent because they want flexibility and freedom from brand req...

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