The C2C Economy, Travel Technology and Hotel Groups

Groupize Solutions | April 28, 2015

By Charles de Gaspé Beaubien CEO of Groupize Solutions Accor CEO Sébastien Bazin, who is leading Accor's massive digital transformation strategy, has identified three revolutions in the hotel industry, all within the last 15 years. The first revolution happened when the OTAs came on the scene, marginalizing traditional travel agents, followed seven years ago by the second revolution when aggregators came online, followed two to three years ago by the third revolution, the customer-to-customer model of Airbnb and Uber. The trajectory here, he notes, is increasingly customer-centric. The digital transformation in the travel industry ha...