BLLA Debuts #BoutiqueStrong Campaign To Empower Boutique Community

the Boutique & Lifestyle Leaders Association (BLLA) | May 26, 2020

The association selects industry experts to form a #BoutiqueStrong Council to guide hotels as they reopen. The launch also includes the first-of-its-kind members-only social network, a comprehensive reopening guide,  and new hotel programs. LOS ANGELES (MAY 26, 2020) - Boutique Lifestyle Leaders Association (BLLA) and sister organization travel discovery platform StayBoutique™ have launched their #BoutiqueStrong campaign to arm boutique hotels and businesses with the unique tools to reopen and succeed in this new landscape, including an official reopening guide, private social network and a new membership option. The #...