cape cod hotel market
B&Bs on Cape Cod; Is the Current Operating Model Sustainable?
Brian Testorf | January 21, 2021
By Brian Testorf, Sean Cuthbertson, and Jonathan Jaeger As one of the earliest forms of lodging establishments, the bed and breakfast inn (B&B) has long been prevalent in American society. The Association of Lodging Professionals defines a bed and breakfast inn as “a small lodging establishment consisting of four to eleven guestrooms, with six guestrooms being the industry average”. Similar to the hotel/motel concept, a bed and breakfast typically feature common guest areas such as outdoor decks, patios, and dining areas, while offering select amenities such as Wi-Fi, and as the name implies, a continental breakfast. However, unlik...
HVS Market Pulse: Cape Cod
Roth Johnson | February 27, 2020
By Roth Johnson Seasonality and Market Performance As with most leisure markets, particularly those driven by weather, the Cape Cod market has a high degree of seasonality. In the last three years, peak-season August occupancy levels have averaged in the mid-80s, while low-season January occupancy levels have averaged in the low 20s. Both local hoteliers and the Cape Cod Chamber of Commerce have been mildly successful in expanding shoulder seasons in April, May, September, and October. Occupancy at upscale, upper-upscale, and luxury hotels on the Cape increased 5% from May 2017 to May 2019, and 6% from September 2017 to September 2018. I...
