carson booth
HFTP Announces Renowned Industry Expert as New European COO
HFTP | October 17, 2022
Hospitality Financial and Technology Professionals (HFTP®) announced that Carson Booth, CHTP will join the association as its Chief Operations Officer (COO) – Europe, starting November 1, 2022. Booth will take on the position held by Carl Weldon since 2016 upon his retirement at the end of October. Booth brings decades of international, hospitality industry experience in management and technology-centered positions. "HFTP continues to grow throughout the globe because the industry continues to request it," said HFTP CEO Frank Wolfe, CAE, FIH. "Because of our partnerships, Carl’s retirement and hospitality technology evolution in ...
UgoVirtual Taps Carson Booth as Member of Its Advisory Board
UgoVirtual | March 10, 2020
Provider of comprehensive virtual solutions and services platforms adds global hospitality technology industry leader to its corporate advisory board ATLANTA -- March 10, 2020 -- UgoVirtual™, the travel and hospitality virtual solutions company, has announced the appointment of Carson Booth to the company’s corporate Advisory Board, effective immediately. UgoVirtual is the premier provider of a comprehensive digital platform designed to meet the growing virtualized event and augmented reality (AR) marketing needs of the global travel and hospitality sectors. With rapid growth, adoption and expansion of the solution portfolio expected o...
Data, Data and More Data – The Most Valuable Currency in Hospitality
Carson Booth | August 1, 2018
By Carson Booth With massive amounts of data now available to hotels, it's safe to say that all future technologies will rely on data and integrations. The need for an independent system to collect and connect all existing data for hotels has become inevitable. Enter the data platform, but what does that mean and how does it work for hotels? Data analytics. Data intelligence. Harmonized data. Big data. We've all heard about the endless facets of data, but data is essentially worthless unless it is properly stored, intelligently related to the various parts, and made accessible to users and other systems. Yes, we can see and store the da...
Artificial Intelligence (AI) is Checking Into Your Hotel
Carson Booth, Vice President, Global Property Technology (Starwood) at Marriott International | October 18, 2016
AI will become embedded and ubiquitous, and in the pocket of every associate and guest. Are you ready? By Carson Booth, Vice President, Global Property Technology (Starwood) at Marriott International Some industries remain stubborn and resistant to change by not embracing new technology as fast as others. However, over the last few years, the hospitality industry has seen dramatic technology changes with the sudden maturing of suppliers as a result of consolidation and larger more sophisticated supplier entrants, competing hospitality business-model entrants that leverage technology as a platform, and technology strategy changes as a re...
