cart abandonment
5 Guest Personas and What It Takes to Convert Them Into Loyal Direct Bookers That Spend More
Brett Thoreson | June 15, 2023
By Brett Thoreson, co-founder and CEO of CartStack/RezRecover In the world of the hotel industry, where the rate of travelers abandoning their reservations can be significant, hoteliers are constantly searching for ways to optimize their establishments and increase conversions. The ultimate goal is to engage guests during their initial visit, whether it's through signing up for newsletters, receiving personalized notifications, or making direct bookings. Despite continuous improvements to their websites and booking processes, many hotels still struggle to retain a significant portion of their guests. This challenge seems to persist year...
RezRecover Celebrates Record-Setting Year With Over $78M in Recovered Bookings for Hotels, 200+ New Implementations, and 143 New Properties
RezRecover by CartStack | January 10, 2023
2022 was a landmark year of record-setting reservations recovered, new hotel clients, new technology advancements, and key strategic partnerships. MINNEAPOLIS, MIN (January 10, 2023) – CartStack, the leading eCommerce technology behind RezRecover, has much more to celebrate than the new year. The company announced today that 2022 was a landmark year of record-setting reservations recovered, new hotel clients, technology advancements, and key strategic partnerships. Founded in 2013, CartStack developed RezRecover, the first-to-market, enterprise-grade solution to solve this costly $10B booking abandonment problem for hotel operat...
How to Win Guests and Influence Booking Behavior
Brett Thoreson | October 4, 2022
By Brett Thoreson Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests Since its initial release in 1936, Dale Carnegie’s timeless book, How to Win Friends and Influence People has sold more than 15 million copies. The book has become something of a bible for individuals looking to excel in their personal and professional lives, built around the sentiment that dealing with people is no easy task to master. Often, it’s the biggest problem we face. Throughout its chapters, Carnegie outlines six ways to make people like you, the twelve ways to...
CartStack’s RezRecover Solution Leverages BEDS© and Conditional Content to Re-Engage Prospective Travelers and Recover Lost Bookings
RezRecover by CartStack | September 21, 2022
BEDS© is CartStack’s unique tracking code, which enables hotels to capture and inject abandoned booking data into personalized email reminders MINNEAPOLIS, MIN (September 21, 2022) – CartStack, the leading eCommerce technology start-up behind RezRecover which has set out to help hospitality and travel companies combat rampant booking abandonment rates, has unveiled its proprietary personalization feature: BEDS©. Developed specifically for hotels, BEDS© refers to the company’s unique tracking code, which can capture key information from abandoned booking data. Using RezRecover’s booking engine integration records data from...
The Top 5 Reasons Why Hotel Guests Look But Don’t Book
Brett Thoreson | September 14, 2022
By Brett Thoreson We are all familiar with ‘buyer’s remorse’ – but what about a buyer’s hesitation? The moment a consumer stares at their digital shopping cart, consumed with quiet contemplation before making the final decision to purchase. As a consumer, we’ve all been there, but as a hotel brand, this moment represents a critical obstacle. Within the hospitality industry, in particular, booking hesitation is incredibly high; in fact, conversion rates for hotel websites average between 1.7% and 2%. Although the travel industry spends billions of dollars every year driving traffic to their websites, 81% of visitors reporte...
The Damaging Effects of Online Booking Abandonment Go Beyond Lost Revenue
Brett Thoreson | August 23, 2022
By Brett Thoreson Think about the last time you found yourself window shopping. Perhaps you were walking back to your car after lunch with a friend, and while passing by a storefront, something in the display catches your eye. You stop at the window, cupping your hand over your forehead to shield your eyes from the sun and get a better view into the store that spans out behind the display. Now, if it was an item of clothing that you hoped to purchase, and you went into the store, engaged with the sales associate, tried on the item, and brought it up to the cash only to run out the door the moment you were asked for payment – that might s...
