cartstack
5 Guest Personas and What It Takes to Convert Them Into Loyal Direct Bookers That Spend More
Brett Thoreson | June 15, 2023
By Brett Thoreson, co-founder and CEO of CartStack/RezRecover In the world of the hotel industry, where the rate of travelers abandoning their reservations can be significant, hoteliers are constantly searching for ways to optimize their establishments and increase conversions. The ultimate goal is to engage guests during their initial visit, whether it's through signing up for newsletters, receiving personalized notifications, or making direct bookings. Despite continuous improvements to their websites and booking processes, many hotels still struggle to retain a significant portion of their guests. This challenge seems to persist year...
RezRecover Celebrates Record-Setting Year With Over $78M in Recovered Bookings for Hotels, 200+ New Implementations, and 143 New Properties
RezRecover by CartStack | April 11, 2023
MINNEAPOLIS, MIN – CartStack, the leading eCommerce technology behind RezRecover, has much more to celebrate than the new year. The company recently announced a landmark year of record-setting reservations recovered, new hotel clients, technology advancements, and key strategic partnerships. Founded in 2013, CartStack developed RezRecover, the first-to-market, enterprise-grade solution to solve this costly $10B booking abandonment problem for hotel operators, resorts, and multi-property groups. The company attributes its trajectory of success to its game-changing reservation recovery solution that is seamless to implement and deliv...
RezRecover Celebrates Record-Setting Year With Over $78M in Recovered Bookings for Hotels, 200+ New Implementations, and 143 New Properties
RezRecover by CartStack | January 10, 2023
2022 was a landmark year of record-setting reservations recovered, new hotel clients, new technology advancements, and key strategic partnerships. MINNEAPOLIS, MIN (January 10, 2023) – CartStack, the leading eCommerce technology behind RezRecover, has much more to celebrate than the new year. The company announced today that 2022 was a landmark year of record-setting reservations recovered, new hotel clients, technology advancements, and key strategic partnerships. Founded in 2013, CartStack developed RezRecover, the first-to-market, enterprise-grade solution to solve this costly $10B booking abandonment problem for hotel operat...
How Changes at Google Are Impacting the Hospitality Industry
Brett Thoreson | November 2, 2022
By Brett Thoreson Google has won the metasearch war, and hotels are looking to the online search powerhouse to drive more direct bookings Jimmy Wales once said, “If it isn’t on Google, it doesn’t exist.” In many ways, Wales was correct – Google is, after all, often viewed as the ultimate gatekeeper of the internet. If we want to know the answer to a question, the lyrics from a song, the date of an event, the location of a business, the public rating of a restaurant, or the details of a travel destination, we Google it. The platform is as much a noun as a verb. Its utility is inherently baked into our personal and professional ...
Online Booking Trends and Stats Every Hotelier Should Know
Brett Thoreson | October 19, 2022
By Brett Thoreson In less than 85 days, 2022 will come to a close as we usher in 2023. It’s hard to believe the speed at which this year seemed to pass, a stark (but welcomed) contrast to the two years spent in relative stillness due to the pandemic. For most of us, this past year felt like a breath of fresh air – an opportunity for social and economic redemption after one of the most challenging experiences of our time. For industries like hospitality, 2022 represented a long-awaited period of recovery, a finish line to the pandemic, and a starting line to a new landscape and a new wave of travelers eager to make up for lost time. ...
How to Win Guests and Influence Booking Behavior
Brett Thoreson | October 4, 2022
By Brett Thoreson Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests Since its initial release in 1936, Dale Carnegie’s timeless book, How to Win Friends and Influence People has sold more than 15 million copies. The book has become something of a bible for individuals looking to excel in their personal and professional lives, built around the sentiment that dealing with people is no easy task to master. Often, it’s the biggest problem we face. Throughout its chapters, Carnegie outlines six ways to make people like you, the twelve ways to...
CartStack’s RezRecover Solution Leverages BEDS© and Conditional Content to Re-Engage Prospective Travelers and Recover Lost Bookings
RezRecover by CartStack | September 21, 2022
BEDS© is CartStack’s unique tracking code, which enables hotels to capture and inject abandoned booking data into personalized email reminders MINNEAPOLIS, MIN (September 21, 2022) – CartStack, the leading eCommerce technology start-up behind RezRecover which has set out to help hospitality and travel companies combat rampant booking abandonment rates, has unveiled its proprietary personalization feature: BEDS©. Developed specifically for hotels, BEDS© refers to the company’s unique tracking code, which can capture key information from abandoned booking data. Using RezRecover’s booking engine integration records data from...
The Top 5 Reasons Why Hotel Guests Look But Don’t Book
Brett Thoreson | September 14, 2022
By Brett Thoreson We are all familiar with ‘buyer’s remorse’ – but what about a buyer’s hesitation? The moment a consumer stares at their digital shopping cart, consumed with quiet contemplation before making the final decision to purchase. As a consumer, we’ve all been there, but as a hotel brand, this moment represents a critical obstacle. Within the hospitality industry, in particular, booking hesitation is incredibly high; in fact, conversion rates for hotel websites average between 1.7% and 2%. Although the travel industry spends billions of dollars every year driving traffic to their websites, 81% of visitors reporte...
