case study
How Travel-Intent Audiences Generated Incremental Revenue for a Northwest Regional Hotel Brand
GCommerce | October 17, 2022
Like all hotels and other key players in the hospitality industry, one of our clients, a mid-size northwest hotel brand, spent much of 2020 and 2021 pivoting their marketing campaigns and brainstorming how to navigate the “new normal” when it came to travel. And while the industry was able to take advantage of the pent-up demand in 2021, there was still a significant increase in cost of media driving increased budgets just to ensure an adequate share of voice. GCommerce saw this shift in market dynamics coming and knew we needed to lower the cost per acquisition in order to be successful in our marketing efforts. Download our case stud...
Case Study: HAMA AP, HotStats Review Phuket Sandbox Performance
HotStats | October 26, 2021
The launch of the Phuket Sandbox on July 1, 2021, is an important step on the road to recovery from COVID-19 and a measure that many other destinations in the Asia-Pacific region could soon mimic. In conjunction with HotStats, HAMA AP has conducted a preliminary analysis of performance in the first two months of the Sandbox operation. HAMA AP applauds the efforts of those involved with getting this initiative off the ground, but from an asset management standpoint, we caution owners with rushing into similar launches until some very specific criteria are met; otherwise, the cost of opening too early may outweigh the benefit. Accordin...
STS Cloud Profiles in Success: Hospitality Ventures Management Group Continues on Path to Growth [CASE STUDY]
SalesAndCatering.com | September 28, 2021
What does it mean to set the hospitality industry standard of excellence? Look no further than Hospitality Ventures Management Group. HVMG is led by a team of hospitality management and real estate experts who have successfully maximized results together for more than 15 years. With a fully integrated platform of hotel solutions ranging from third-party management to acquisitions, development, and project management, HVMG prides itself on being a key partner to an expansive portfolio of full-service hospitality brands, including Hyatt, Hilton, IHG, and Marriott. CLICK HERE TO DOWNLOAD THE FULL CASE STUDY HVMG's formula for growth & ...
Case Study: Hotel Paso Del Norte Re-Opens as One of the First Autograph Collection Hotels Using Bipolar Ionization for Air Purification
Greenwood Hospitality | October 29, 2020
When the historic Hotel Paso Del Norte began a full-property renovation three years ago, the hotel’s leadership had a vision to restore the property to its former glory. In addition to completely new furniture, fixtures, and amenities in guestrooms and public areas, the historic hotel is now one of the first Autograph Collection hotels in Marriott International’s portfolio to make use of bipolar ionization to purify and sanitize air on-property at all times. The bipolar ionization system works differently from traditional air filtration systems, which gradually replaces air within a property over time. The system at work in the Hotel...
Supply-Induced Hotel Demand in Portland, Maine: An HVS Case Study
Erich Baum | February 8, 2018
By Erich Baum Portland, Maine, is the northernmost outpost of the Atlantic Seaboard, host to a six-month winter and minor league hockey. A small, third-tier city, with steady but slow economic growth, Portland's downtown hotel inventory recently grew from five to ten properties over a six-year period. Why did developers and loan underwriters think there was enough demand potential to support approximately 1,000 new rooms, a 127% increase? Because it could, evidently. Credit goes to induced demand. Downtown Portland Lodging Market Trends The following table details key rooms-revenue metrics for Downtown Portland between 2013 and 2016. Do...
