casey munck
Hotel-Casinos: Get Ready for Re-Opening
Casey Munck | May 26, 2020
By Casey Munck Preparing for re-opening: things to consider Several hotel-casinos across the states in the US are re-opening this week, offering a glimpse of how the industry will recover amid social distancing. As your property emerges from hibernation mode, build a phased recovery plan that ramps up slowly as your casino reopens. Do this in collaboration with all relevant teams so everyone is aligned and ready to hit the ground running as a cohesive unit. We recommend three phases of varying lengths, determined by the date of reopening and how long it takes for the business to gain momentum: Re-opening. Reassur...
Survey Results: How Hotels Are Coping With COVID-19
Casey Munck | May 15, 2020
By Casey Munck The results are in from two Cendyn surveys polling hoteliers across the globe on how they are coping with the effects of COVID-19. Gauge the industry pulse and read first-hand accounts of how hoteliers are dealing with the coronavirus on both an individual level and as an operation. How has your business been impacted by the coronavirus? Are you still accepting guests? Other responses included: Business travelers only and mandated to be open by government What have you done to cut costs and stay afloat? Other responses included: Furloughs and operating with very few staff Has your hotel deployed any new business ...
FAQ: How Cendyn Is Preparing for CCPA
Casey Munck | October 11, 2019
By Casey Munck Frequently asked questions As many of you know, the California Consumer Privacy Act will soon go into effect. Like GDPR, it has wide-sweeping effects for the hotel and technology industries at large. To help prepare our customers, we’ve prepared a Q & A below to educate our clients on the new legislature, how hotels need to prepare and what we’re doing to support. Please review thoroughly below and let us know if you have any further questions, which should be directed to Denise Barker, our Privacy and Security Officer at dpo@cendyn.com. What is an overview of the CCPA? This new legislation has a wide impact...
Hit the OTAs With a Rebound: 5 Direct Booking Strategies for Hotels
Casey Munck | May 8, 2018
By Casey Munck Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart marketing strategies to lure guests to book direct, which provides the lowest cost per acquisition and builds customer loyalty. Maintain your (paid search) brand share Since search engine ad space is now at the half fold, mark, consumers must scroll a half a page to see organic results. Ads take up half the page and in case you weren't aware, the OTAs are bidding on your hotel's brand terms. So, how do you deal? Maximize your paid search brand impression share to sit at 90 percent or higher. B...
Hotel Marketing to Millennials
Casey Munck | April 3, 2018
By Casey Munck Millennials, defined as people born between 1982 and 2000, now make up the largest living generation. And they are spending more than ever on travel, with 26% saying they spent more on vacations than in the previous year. What's more, they are also taking charge in helping plan vacations with their parents, with multi-generation travel making up 32% of anticipated domestic trips, higher than any other generation. They are obviously ready to travel and willing to spend on what matters to them, offering tremendous marketing opportunities. However, they are not often swayed by traditional marketing methods. To effectively ta...
