How Online Payments Encourage More Guest Spend

Larry Mogelonsky | October 14, 2020

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Now that Covid has forced hotels to adopt touchless or cashless payment methods, it’s worth a bit of a history lesson on why these upgrades may actually be unconsciously cajoling your guests to spend a bit more with your hotel. Knowing the underlying psychology, you can then develop methods to maximize revenue capture. First, let’s backtrack a bit and look at what the pandemic has wrought. With the implementation of viral safety measures such as plastic barriers at the front desk, queue markers on the ground for socially distanced lineups and mandating all employees (and possibl...