casino revenue
Three Ways Smart Data Technology Gives Your Casino an Edge in Generating Guest Loyalty and Revenue in the Post-COVID World
David Tyre | January 28, 2021
By David Tyre, VP of Business Development – North America at Zoox Smart Data The global casino and gaming market has seen significant market upheaval over the last year with industry professionals questioning what they should do next to regain much needed revenue from their operations. Yet as the pandemic has continued to grow, so too have advances in the area of big data technology for the casino industry. With the rise of big data, casino businesses have the ability to gather the vital intelligence they need to identify market conditions and act on both revenue opportunities and threats. While casinos may typically gather and mainta...
Revamp Your Casino Revenue Strategy With These Trends
Kacey Bradley | July 31, 2019
By Kacey Bradley New trends are continually disrupting the hospitality industry. Casinos can revamp their current reach and revenue strategy by understanding these trends and what they mean for the future of gaming. 1. Young Marketing If you're only marketing to baby boomers, you're behind on the times. Even a millennial approach to advertising fails to look ahead. Generation Z — those born in the mid-1990s to early-2000s — are about to make a huge impact on the business world. By 2020, they will account for 40% of all consumers, and together, they have $4 billion to spend at their discretion. Social media, including the use of in...
