cbre hotels research
Soft Brands – A Third Alternative
Robert Mandelbaum and Paul Isaacson | September 4, 2024
By Robert Mandelbaum and Paul Isaacson Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to a reservation system, loyal customers, communal marketing programs, a known identity among consumers, and a sense of stability within the finance and investment community. Brand affiliation, however, comes with costs. Owners pay a variety of fees for royalty, marketing, reservation, and guest loyalty programs, and need to conform to facility, service, and operating standards. Operating independently relieves owners from the burden of the franchise-r...
CBRE Forecasts Continued Hotel Recovery in 2022 Despite Increasing Risks
CBRE Group | March 17, 2022
Dallas, TX – March 17, 2022 – CBRE Hotels Research has raised its forecast for 2022 average daily rate (ADR), Occupancy and Revenue per available room (RevPAR) to reflect the stronger-than-expected fundamental performance in the fourth quarter. Other factors contributing to the improvement include below-average supply growth, strong domestic leisure trends, the resumption of inbound international travel and a predicted return to office later this year. CBRE made the changes despite heightened uncertainty and increasingly limited visibility due to geopolitical risks and inflationary pressure. CBRE now forecasts RevPAR to reach 2019 no...
CBRE Expects Lodging Revenue Per Available Room Recovery by Mid-2023
CBRE Group, Inc. | December 15, 2021
Dallas, TX – December 15, 2021 – Average daily rate (ADR) gains and a 35.1% year-over-year increase in hotel occupancy in Q3 showed demand for U.S. hotel stays endured in the face of the Delta variant. Continued improvement in domestic travel and the rollback of many international travel restrictions have led CBRE to revise its forecast significantly upward in the near- and medium-term. Revenue per available room (RevPAR) is now forecast to reach 2019 nominal levels by the second half of 2023, rather than in 2024, as previously forecasted. Still, the identification of the Omicron variant and ongoing concerns about the pandemic continue ...
CBRE Updates U.S. Lodging Forecast to Further Account for Delta Variant’s Impacts
CBRE Group, Inc. | October 12, 2021
Dallas, TX – October 12, 2021 – The COVID-19 Delta variant’s emergence and spread has hampered plans for group and business travel this fall and winter, spurring CBRE Hotels Research to temper its expectations in September 2021 for Q4 2021 U.S. lodging performance on a national basis. CBRE’s tempered outlook extends into 2022, given the likelihood that corporate travel budgets will remain constrained next year. Earlier this year, the lodging outlook had been brighter due to strong leisure demand boosting summer occupancy levels beyond expectations at U.S. hotels. But the emergence of the Delta variant sapped momentum from more lucrat...
U.S. Lodging Demand Forecast to Return to Pre-Pandemic Levels by Fourth Quarter 2023
CBRE Group, Inc. | July 20, 2021
Dallas, TX – July 20, 2021 – Based on stronger than expected performance during the first quarter of 2021, plus encouraging economic and vaccination news, CBRE Hotels Research forecasts U.S. lodging demand will return to pre-pandemic levels by the fourth quarter of 2023. The strength in lodging demand will support pricing, but occupancy gains will be somewhat offset by new supply, as fewer development and conversion projects were side-lined than previously forecasted. As a result, the recovery in occupancy will not occur until the fourth quarter of 2025 due to greater supply growth during the 2020 – 2022 period than coming out of pr...
Vaccinations and Economic Stimulus Spur Stronger Second Half Performance for U.S. Hotels
CBRE Group, Inc. | March 30, 2021
Dallas – March 30, 2021 – The continued rollout of COVID-19 vaccinations and additional stimulus funds have strengthened the foundation for the recovery of the U.S. lodging industry. According to the February 2021 edition of Hotel Horizons®, CBRE Hotels Research is forecasting an average national occupancy level of 43.0% during the first half of 2021, accelerating to 55.1% in the second half of the year. “Our current forecast takes into account a national rollout of the COVID vaccines, plus the December COVID Relief Bill, both of which support the projections of improved performance during the second half of the year,” said Rach...
US Hotel Industry Forecast Adjusts in Response to COVID-19 Winter Surge and Anticipation of Vaccines
CBRE Group, Inc. | December 14, 2020
Dallas – December 14, 2020 – The recent surge in COVID-19 infections has dampened expectations for U.S. hotel performance through the first half of 2021, but news of effective vaccines has bolstered projections of U.S. lodging industry recovery beginning in earnest during the second half of next year, according to CBRE’s latest hotel forecast. According to the recently released Q3 2020 edition of Hotel Horizons®, CBRE Hotels Research is forecasting an average national occupancy level of 44.4 percent during the first half of 2021. This measure increases to 55.7 percent during the year’s second half. “The increased spread of th...
Hotel Asset Management – In Good Times and Bad
Hank Fonde | May 11, 2020
By Hank Fonde The practice of asset management for hotels entering the third decade of the 21st Century has evolved into an intricate process of analyzing layers of data and operating results, and then acting based upon the conclusions. The process requires great focus. Asset management is the practice of managing the value of the owner’s investment. And now that process becomes more urgent, but also more important than ever before. When we began writing this article, it seemed that a relevant analogy would be to create a theme based on the year 2020 with perfect vision on increasing asset value. What a convenient theme that would ha...
