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RLHC Selects Hospitality Software Leader Cendyn for CRM and Loyalty
RLHC | March 2, 2017
The cloud-based software company was chosen based on its ability to handle multiple, complex systems and leverage real-time data to heighten guest experiences Boca Raton, Fla. – Mar. 2, 2017 – Cendyn, a cloud-based hospitality software and services company was selected as the technology partner by RLHC (Red Lion Hotels Corporation) for the company's CRM and "Hello Rewards" loyalty program. Cendyn was chosen for its ability to easily handle complex interfaces, leverage real-time data to drive true one-to-one communications, and provide sophisticated guest intelligence, reporting, and analytics. "It's imperative for us to part...
Anatomy of an Email
Cendyn/One | June 28, 2016
Curate the guest experience with data and design Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way to increase satisfaction and cultivate loyalty to generate profitable revenue growth. In that respect, Marketing departments are realizing that audiences compiled from data have become one of their biggest assets. Audience segmentation is the key process that not only makes their data actionable but enables personalization. It allows marketers to change their approach from a pattern of interruption (e.g...
