Reexamining the Communications Hierarchy for Centennial Guests

Larry Mogelonsky | January 6, 2021

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) It seems like just yesterday we were talking about how to adjust your method of communications to better appeal to millennial guests. Now that the first of this cohort is about to turn 40, it’s time to turn over a fresh leaf and look at the next rising star in spending power. When discussing a ‘communications hierarchy’, what we are first trying to do is rank all forms of communication from most to least influential. Even with special considerations for COVID-19 safety, it’s nevertheless a matter of guiding potential customers up this ladder, knowing that the more influentia...