How Centralized Data Powers Sonesta’s Award-Winning Loyalty Program

Hapi | January 29, 2024

After growing through acquisition, Sonesta turned to Hapi to centralize and normalize guest data from multiple Property Management Systems across its various brands in real-time, which will power a new Customer Data Platform. Boston-based Sonesta International Hotels was founded nearly 100 years ago, but it was just over the past few years that Sonesta kickstarted its growth trajectory to becoming a global hotel powerhouse. Even before the acquisition of Red Lion Hotels in 2021, which added more than 1,000 franchised and managed properties and pushed Sonesta over the 1,200 properties mark, Sonesta had standout hotels in Los Angeles, Chicag...