channel optimization
Brand Loyalty Supersedes Channel Loyalty
Travel Outlook | September 14, 2021
Why Hoteliers Should Embrace Loyal Customers, Regardless of What Channel They Use In the hospitality industry today, convenience is everything. Given the events of the last year, there’s no reason for hoteliers to prefer their customers come to them exclusively through their own channels. Instead, hoteliers should accept that customers have their own preferred channels and realize that customers can show brand loyalty without channel loyalty. The reality of travel in 2021 is that travelers have options when it comes to how they book and where they stay. Securing brand loyalty should be prioritized over channel loyalty. After all, if one...
Sojern Launches New Interactive COVID-19 Travel Insights Dashboard
Sojern | May 13, 2020
Real-time travel data provides travel marketers the tools needed to monitor travel demand and plan for recovery SAN FRANCISCO – May 13, 2020 – Sojern, a leading provider of digital travel marketing solutions, today launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern’s customers, partners and industry leaders to forecast travel demand and make informed decisions about market recovery. Sojern will be providing free and unlimited access to the public via the Sojern website, a service the firm has only ever provided to customers and partners. The dashboard, updated dail...
Channel Optimization: The Secrets of Data-Driven Hoteliers
Sabre Corporation | March 14, 2017
New report from Sabre and Phocuswright shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers SOUTHLAKE, Texas – March 14, 2017 – Sabre Hospitality Solutions has collaborated with Phocuswright on a new research report that evaluates channel optimization in the hospitality industry, identifying the critical elements of an effective, future-ready channel strategy that will maximize the ROI of both direct and indirect channels. This new report, "Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers," will help hoteliers make well-informed, data-dr...
