Is AI-Generated Content the Spam of Our Time?

Daniel Craig | May 1, 2024

By Daniel Craig Lately I’ve been coming across a lot of content online that appears to be AI generated. I’ve seen it in articles, blogs and whitepapers, on news sites and social media, and in email, product marketing, and media releases. It makes me wonder, has the use of generative AI to write marketing content become an accepted business practice? I’m not referring to using AI to enhance our writing. I’m talking about publishing content that is written predominantly by an AI chatbot like ChatGPT or Google’s Gemini. I would share examples, but I don’t want to shame anyone. We’re all experimenting with AI. There’s ...