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AI Set to Revolutionize Travel & Tourism, Says Latest WTTC Report

The World Travel & Tourism Council | January 30, 2024

Travel & Tourism businesses urged to embrace AI Madrid, Spain: Major new reports from the World Travel & Tourism Council (WTTC) and Microsoft highlight the transformative power of AI (Artificial Intelligence) for Travel & Tourism, marking a commitment to a digital future with unparalleled customer experiences. The first in a series of AI reports, announced during the global tourism body’s event at FITUR and in collaboration with WTTC’s Industry Partner, Microsoft, is poised to redefine Travel & Tourism standards and call on the sector for greater integration of such technologies. As the global leader in Travel &a...

Looking at the Net Revenue Impact of Chatbots With Tata Crocombe

Adam and Larry Mogelonsky | October 25, 2023

By Adam and Larry Mogelonsky Artificial intelligence will be a topic for hotels for decades to come, but right here in Q4 2023, it’s all about deploying incremental solutions to drive more and more efficiencies and profitability. Foremost amongst all the other AI tools that hotels can deploy is the guest-facing chatbot which has the potential to help drive a channel shift away from more expensive third parties. And yet, it’s rare to see a lot of financial scenarios published on the matter that explicitly show the contribution of these technologies onto the bottom line. In collaboration with Tata Crocombe, we investigated the chatbot...

The Potential of GPT Models for the Travel Industry

Rudy Daniello | July 21, 2023

By Rudy Daniello It can be difficult to get a firm overview of what GPT (Generative Pre-trained Transformer) models might mean for the future of the travel industry – or, indeed, humanity. While many commentators have an opinion, there are comparatively few experts in the field able to offer definitive insight. I do not pretend to be one of them, but by being a fierce and “greedy” observer of what is happening in the tech field and in the travel industry, I can see all the potential but also the current limits of the tool. What we know so far. Today there are already some key points that can be stated with some certainty. F...

Chatbots Represent the First Step in Changing Booking Behavior

Adam and Larry Mogelonsky | July 19, 2023

By Adam and Larry Mogelonsky Chatbots have been around for a while, but ChatGPT has brought them forth into the spotlight, while large language models (LLMs) now present a host of different utilities for evolving both how various hotel systems talk to one another as well as how guests book. The important term here to remember and break out at your next cocktail party is ‘technological determinism’. Because chatbots are all the rage right now, this will propel more travelers to start to try them out for planning their next trip, which in turn due to recursive learning will help to augment the accuracy and usefulness of these new plat...

Beyond the Hype: The Rise of Conversational AI in Hospitality

Cendyn | May 15, 2023

The seemingly sudden impact of ChatGPT took many by surprise. But it was many years in the making, and a direct result of the failures of voice search and chatbots that ushered in this next era of conversational AI.   You may recall the level of hype voice search once received in the travel sector. Throughout the 2010s, everyone was talking about the coming impact of voice search across a hotel’s marketing, distribution, and operations. Yet, the voice tsunami never landed on shore. Plagued by poor performance, to this day most voice assistants are barely capable of performing simple tasks — not to mention booking a trip.   C...

An Interview Between HFTP CEO Frank Wolfe and ChatGPT

Frank Wolfe | January 24, 2023

An Interview Between HFTP CEO Frank Wolfe and ChatGPT ChatGPT has been dominating the news since (he? she? it?) was revealed to the world in late 2022 as the latest in AI-driven, natural language processing technology. Is this new chatbot launched by OpenAI something to fear or something to embrace? I recently “interviewed” ChatGPT to learn more. Currently, the chatbot does not have a voice and only communicates by text. To give full credit, I have cut and pasted ChatGPT’s text responses to my questions verbatim, without any edits. Enjoy! FW: Who is ChatGPT? ChatGPT: ChatGPT is not a person, it is a large language model dev...

ChatGPT Is Scary Good, But Can It ‘Rewrite’ the Future as We Know It?

Alan E. Young | January 16, 2023

By Alan Young “Do you think we’re going to be replaced?” My colleague's question hung in the air between us as I considered my response. She was, after all, asking me something I’d asked myself. If we’re being honest, it’s precisely the question many of us have contemplated as news of emerging artificial intelligence (AI) innovations continue to splash across headlines and invade conversations on a weekly, if not almost daily, basis. “No,” I eventually answered. “But it will certainly change the game – or at least, change the way we play it.” As a hospitality professional whose agency specializes in content develop...

ReviewPro, a Shiji Group Brand, Launches Innovative Guest Experience Automation™

Guest Experience Automation™ | March 10, 2020

The launch campaign will enable widespread adoption of AI and automation by offering free service in 2020 for the first 500 qualifying hotels, up to a value of 1.2 million euros. Barcelona, 10 March, 2020: ReviewPro, a Shiji Group brand, has driven the guest experience management landscape for over a decade and is now making a decisive move into AI-powered automation with its new product Guest Experience Automation™. The product launches with an offer of free service in 2020 to the first 500 qualifying* hotels up to a value of 1.2 million euros, to empower them to act now because “Guests Won’t Wait.” Find out more at guestwontwait....

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