chatgpt
ChatGPT and AI in the Hotel Industry: Transforming Hospitality
Agilysys | August 22, 2024
The hotel industry is undergoing a transformative shift, largely driven by advancements in artificial intelligence technologies like ChatGPT. These innovations are not just reshaping customer service but are also revolutionizing how hotels operate, manage resources, and interact with guests. In an increasingly competitive landscape, AI offers tools that enhance guest experiences, optimize operations, and provide strategic insights, making it an indispensable part of modern hospitality. Enhancing Guest Experiences One of the most significant impacts of AI in the hotel industry is on guest interactions. ChatGPT, a conversational AI develo...
AI vs. Google Search: Is Your Website Traffic Taking a Hit?
Lodging Interactive | March 4, 2024
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. The hospitality industry thrives on providing exceptional experiences, and a vital element of that experience starts online. Potential guests often begin their journey with a simple search: "Best family hotels near [destination]?" or "Luxury beachfront resorts in [location]?" Traditionally, this has led them straight to hotel websites, where they can explore offerings, book rooms, and get a feel for your unique property. However, the search landscape is evolving rapidly. The rise of AI assistants like Gemini, ChatGPT...
AI + Hotels = An Ideal Guest Experience
SHIFT DIGITAL | January 8, 2024
AI is changing how hotels operate and, consequently, transforming the customer experience into one that’s customized, elevated, and, frankly, top-notch. Artificial intelligence (AI) is rapidly transforming industries across the board, and the hospitality industry is no exception. From streamlining operations and reducing costs to improving customer experiences, AI is solving workforce and technology challenges for the hospitality industry while meeting ever evolving (and high!) customer expectations. Part one of Shift’s three-part blog series examines how the hospitality industry uses AI to enhance the customer experience. By seaml...
Decoding AI Governance: Insights from Personal Experimentation to Policy Making
Mark Munger | December 11, 2023
By Mark Munger AI is making headlines with breakthroughs that are met with awe, skepticism, or indifference. The headlines herald new advancements that depending on the author’s viewpoint, are either transcending, existential, or in some cases just ho-hum. These advancements are revolutionizing capabilities, propelling both personal ambitions and corporate objectives. For forward-thinking business leaders, AI integration is non-negotiable. Consumers are reaching new productivity peaks as government policymakers contemplate regulations. The trajectory of AI is steep and inclusive, promising benefits across the spectrum. AI will continue t...
How AI Will Create Adaptable Hotel Websites
Adam Mogelonsky, Larry Mogelonsky | November 22, 2023
By Adam Mogelonsky, Larry Mogelonsky Unveiled just over a year ago, ChatGPT is still foremost on our minds and numerous hoteliers already see the value in how this technology will scale their businesses in the near future. But what underpins ChatGPT is what’s called machine learning (ML) and there are several companies that have been in weeds with it for long before this became a buzz term. Namely, using ML we can now reorder and rewrite website content on the fly to adapt to the customer at any stage of the guest journey. This idea of adaptable hotel websites with automated personalization and integrated booking engines (IBEs) that h...
How to Address AI’s Energy Demands? AI Can Help With That
JLL | August 4, 2023
Sustainability efforts are putting the focus on data centers Generative AI technologies that can turn simple phrases into stunning, photo-realistic images have sparked the world’s imagination. They also require a substantial amount of energy. Researchers estimate that running one generative AI algorithm requires up to five times more energy than a regular search engine query. Just training ChatGPT took the same amount of energy as driving 123 combustion vehicles for one year. With AI queries on the rise – openai.com alone pulled in 1.9 billion visits in May 2023, according to SimilarWeb – the boost in energy requirements matt...
Unlocking the Value of AI and Generative AI in Travel
Rathi Murthy | July 24, 2023
From grocery shopping to streaming music, AI has enriched many aspects of our lives, much like what the internet did in its early days, and travel is no different. At Expedia Group™️, we’ve been building with AI for years to simplify the travel experience for our travelers and B2B partners. But simplifying in the complex world of travel, where there are over 1.26 quadrillion variations on any given hotel search and tech debt everywhere you look, doesn’t happen overnight. It requires three critical elements to be successful — a solid tech platform, high-quality data, and an AI-first culture. We have all three. Like many compani...
The Potential of GPT Models for the Travel Industry
Rudy Daniello | July 21, 2023
By Rudy Daniello It can be difficult to get a firm overview of what GPT (Generative Pre-trained Transformer) models might mean for the future of the travel industry – or, indeed, humanity. While many commentators have an opinion, there are comparatively few experts in the field able to offer definitive insight. I do not pretend to be one of them, but by being a fierce and “greedy” observer of what is happening in the tech field and in the travel industry, I can see all the potential but also the current limits of the tool. What we know so far. Today there are already some key points that can be stated with some certainty. F...
