chekitan dev
Cornell Webinar Recap: Preparing for the Return of Business Meetings, Conferences and Travel: Is High-Tech the New High-Touch?
the School of Hotel Administration at the Cornell SC Johnson College of Business | August 9, 2021
On June 15th, four hospitality and technology industry experts joined School of Hotel Administration (SHA) Professor Chekitan Dev to discuss the post-pandemic outlook for business travel in a keynote webinar titled Your Itinerary: Preparing for the Comeback of Business Meetings, Conferences, and Travel, presented by the Center for Hospitality Research (CHR) and eCornell. The panelists included Yaron Lipshitz, chief executive officer of Allseated; Jacqueline Nunley, senior industry advisor for travel and hospitality at Salesforce; Greg Land, global industry leader for aviation, hospitality, and travel-related services at IBM; and ...
Help Save the Planet by Eliminating Hotel Bathroom Toiletries
Chekitan S. Dev | March 4, 2020
By Chekitan Dev What’s the problem? Hotel bathroom toiletries are like 12 noon check in check out: an archaic practice that persists only because no one has thought to change it. When hotels first began to offer bathroom amenities, it was considered a ‘luxury’ item for use and something interesting to take home. This inertia is partially driven by hotel bathroom toiletry companies that are part of a billion dollar business globally. Today, many guests do travel, or can travel, with their own toiletries and don’t really need hotel toiletries. But if it free, travelers will use what is provided so they can save their own stock. The p...
Do Dual-Branded Hotels Outperform Single-Branded Hotels?
Chekitan S. Dev | January 22, 2020
By Chekitan S. Dev and Eva Steiner Dual branding of hotels has become a growing industry practice. Beyond the potential marketing benefits of the dual-branding strategy, this paper tests whether dual-branded hotels operate more efficiently than comparable single-branded hotels (and therefore deliver better bottomline results). Comparing a proprietary longitudinal data set on the operating performance generated by dual-branded hotels in the U.S. against a set of comparable single-branded hotels, we document mixed results. While dual- and single-branded hotels achieve similar occupancy percentages, dual-branded hotels generate higher avera...
