chief outsiders
4 Rules of Marketing in a Time of Recovery
Deborah Fell, Adriana Lynch, and Aurora Tot | June 25, 2020
By Deborah Fell, Adriana Lynch, and Aurora Toth The travel, hospitality and entertainment industries have been severely impacted by the pandemic but companies are slowly starting to re-open for business. It’s an unprecedented time and one of the major underlying sentiments is fear. Here are 4 ways CEOs and businesses in these market segments can address and overcome this concern: 1. Compassion and Empathy for Employees Some employees are afraid of coming back to work. CEOs and management teams will need to convince employees and the public that the necessary procedures to ensure everyone’s safety have been implemented. Guidelines ...
How Brands Can Manage a Travel Industry Crisis
Deborah Fell | March 11, 2020
By Deborah Fell Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to care of their employees and customers. As the coronavirus outbreak tops 93,000 in dozens of countries, it’s an appropriate time to offer advice on how to handle an industry crisis. Protect Your Employees, Guests, and Brand Brands have a responsibility to ensure life safety for associates and guests. Government safety regulations vary around the world, but standards, process...
