China Hotels Benefit From First Restriction-Free Lunar New Year in Three Years, More Success On the Way for APAC

STR | February 13, 2023

There was surprise around the globe when China announced the easing of most of its COVID restrictions in December 2022. That meant the end of a zero-COVID policy which had suppressed China hotel industry performance for almost three years. That also meant that January 2023 would feature China’s first Lunar New Year holiday without a lockdown since 2019, and as expected, positive performance developed for this important holiday period in the region. During the seven-day holiday period, starting from Lunar New Year’s Eve on 21 January, China’s hotel average daily rate (ADR) surpassed 2019 levels. Occupancy edged closer to ...