Hyatt and BTG Homeinns Unveil New Hospitality Brand Under Joint Venture

Hyatt Hotels Corporation | June 20, 2019

SHANGHAI, CHINA (June 20, 2019) – Following the pioneering joint venture announcement in February, Hyatt and BTG Homeinns Hotels Group continue to make great strides with the unveiling of a new hospitality brand on Wednesday, June 19. Leveraging the respective strengths and resources of Hyatt and Homeinns, the UrCove brand is positioned to compete in the currently underserved upper-midscale segment. UrCove is an entirely homegrown hotel brand, built specifically to meet Chinese travelers’ preferences and growing expectations for a seamless, comfortable and premium travel experience in the upper-midscale market. Announced at the China H...