Deep Dive: Asia Performance in the Time of COVID-19

HotStats | March 30, 2020

COVID-19 swept through Asia first. Chinese health officials first reported the outbreak to the World Health Organization (WHO) on Dec. 31, 2019, and the rapid spread of the virus prompted aggressive containment measures across the entire region. The impact on the hotel industry was swift and severe, because many Asian travel markets rely heavily on Chinese visitor demand. Revenue Tourism Economics noted that in terms of spending, mainland China constitutes the most important outbound travel market in the world, and according to the China Outbound Tourism Research Institute, the top 10 destinations chosen by Chinese t...