Chinese Tourists Spend US$229 Billion in 2015

GfK | January 14, 2016

China hits 109 million outbound tourists in 2015; South Korea and Thailand overtake Hong Kong as most popular destinations; Europe beats North America as most popular destination outside of Asia Nuremberg, January 14, 2016 – GfK's latest analyses of the Chinese market shows that China produced 109 million outbound tourists in 2015 – with retail spend of US$229 billion. This is a key milestone in China's outbound tourism history. These statistics consolidate China's position as one of the top global sources of tourists, in terms of both number of trips and money spent during international travel. At the same time, there have ...