Chinedum Ndukwe
Choice Hotels International Hosts “SOAR” Seminar to Attract, Mentor and Educate Historically Underrepresented Groups on Their Path to Hote
Choice Hotels® | April 30, 2024
Industry's first and only dedicated development team focused on creating a more inclusive hospitality industry reintroduces program with a new name and hosts second annual HERtels luncheon NORTH BETHESDA, Md., April 30, 2024 -- Ahead of its 68th Annual Convention in Las Vegas, Nevada, Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, hosted its SOAR (Supporting Ownership Access & Representation) development seminar to reintroduce its program to create hotel ownership opportunities for underrepresented entrepreneurs. During the seminar, Choice reaffirmed its more than twenty-year commitmen...