HSMAI Foundation Releases Special Report on The Transformational Power of ‘Commercial’

the HSMAI Foundation | May 24, 2024

McLean, VA (May 24, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) Foundation has released a special report, “From Solos to Symphony. The Transformational Power of ‘Commercial’,” which outlines the findings of the HSMAI Foundation’s study on how industry professionals conceptualize the role and scope of commercial strategy within the hotel industry. The report is authored by Breffni M. Noone, Associate Professor at The Pennsylvania State University, and Chris Boyd, Revenue Management Specialist at Hilton. As ‘Commercial’ and ‘Commercial Strategy’ are relatively new additions to the ho...