city hotels
How City Hotels Are Reinventing Their Business Models to Stay Competitive
EHL Insights | November 17, 2021
City hotels are far from dead. They are just having to reinvent their offer to include more innovative and community-inspired ventures, activities and products to address the changing needs of their clientele. By Sarah de Vantéry, Dr. Alessandro Inversini How crises may trigger business models renewal In spite of numerous threats, with crises also come new opportunities. While many hotels had already started their digital revolution and were thinking of creative and innovative business strategies, the pandemic has turned this will to change into a real must. Finding ways to better monetize and commercialize different offers i...