Clairvoyix Client Databases GDPR Ready Before Deadline

Clairvoyix | June 4, 2018

Clairvoyix Knowledge Factory identifies and remediates EU guest data LAS VEGAS – Clairvoyix, the leader in data-driven marketing automation for the hospitality industry, announced today it has successfully processed more than 100 million past guest records to ensure clients' General Data Protection Regulation (GDPR)-affected guests meet the requirements as stipulated in the regulation. The deadline to complete this was May 25. "The practice of 'blasting' an email campaign is effectively over," said Mike Schmitt, CEO at Clairvoyix. "Marketing databases that were once treated as simply a repository for email addresses will become a...