OTAs Are Under Pressure — Time to Show Why Direct Is Best

Clare Hutchison | October 27, 2017

By Clare Hutchison OTAs hit the headlines in the UK today as authorities unveiled a major investigation into their practices. The British competition watchdog is examining booking sites' "clarity, accuracy and presentation of information" and even questioning whether they break consumer law. It's great news for consumers, but hoteliers should welcome it with open arms too. After all, it's a very public acknowledgement that OTAs may not always offer travellers the best possible deal — a myth that has been around for far too long and one that we've been aiming to bust since we first launched the Direct Booking Movement. Here'...