Choice Hotel Launches Clarion Pointe, a Midscale Select-Service Brand Extension of Clarion

Clarion Pointe | September 20, 2018

ROCKVILLE, Md., Sept. 20, 2018 -- Choice Hotels International, Inc. (NYSE: CHH) today unveiled Clarion Pointe, a midscale select-service brand extension of Clarion that brings together the premium elements guests desire and an affordable travel experience. It also meets hotel owners' strong demand for a new select-service opportunity that is a differentiator in the popular midscale segment. "As customer expectations continue to evolve, we know that guests desire high-quality and affordable lodging options when they travel," said Patrick Pacious, president and chief executive officer, Choice Hotels. "Clarion Pointe dem...