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Don’t Discount the Theater of Cleanliness Just Yet

Larry and Adam Mogelonsky | June 9, 2021

By Larry and Adam Mogelonsky Cleanliness is not just about COVID-19 safety but also giving guests peace of mind through the presentation of visual cues that you are in fact abiding by the proper sanitization guidelines. Little things like a protective wrapper around the guestroom toilet seat or spraying down the lobby at peak hours instead of after midnight go a long way towards rebuilding traveler confidence. These are but two examples of what we coined as ‘cleanliness theater’ while others have deployed similar phrasing like ‘hygiene theater’ or ‘high-visibility cleaning’. Importantly, even as we transition out of the pand...

Pure Wellness Rooms Now Available at Loews Boston Hotel

Pure Wellness | March 3, 2021

Pure Rooms Added at Historic Back Bay Hotel DALLAS TX – MARCH 3, 2021 – Pure Wellness, the global leader in health and wellness for the hospitality industry has announced that they will add Pure rooms to Loews Boston Hotel, once home to the former Boston Police Headquarters. “The addition of Pure rooms gives the Loews Boston Hotel an additive draw for both leisure travelers and corporate business in the Boston market” commented Brian Shedd, Senior Vice President for Pure Wellness.  “Guest needs are changing and providing additional options like Pure Rooms is a smart and strategic investment.” Pure Rooms utilize advanced...

Is the Hotel Industry About to Self-Destruct? Media Exposes Shocking Hotel Fails and Growing Guest Distrust

Alan Young | July 21, 2020

By Alan E. Young At the onset of the pandemic, the fall-out was immediate; in the span of a few weeks, hotel lobbies and airport terminals that were once bustling with travelers were left empty. Fear and distrust spread quickly, as did the realization that international travel may be off the table for an extended period of time.  In response, hotels have been quick to announce big plans for enhanced cleaning and sanitation programs and policies to help guests feel safe enough to return. Every hotel large and small seems to be promoting new practices to reassure guests. However, hotels face heightened speculation and scrutiny as their c...

HotelAVE Projects New Cleanliness & Social Distancing Protocols Could Cost Hotel Industry $9 Billion Annually

hotelAVE | June 8, 2020

PROVIDENCE, R.I., June 8, 2020 - Hotel Asset Value Enhancement (hotelAVE), the premier hotel asset management company, today released its latest projections that offer significant insights to the anticipated costs that hotel owners and operators can expect to incur as they prepare to reopen. Post Script, hotelAVE's operational efficiency division, estimates that new cleaning protocols could potentially cost the hotel industry as much as $9 billion on an annual basis, based on factors such as the increased frequency of cleaning guest rooms and public spaces, new supply costs and reopening expenses. The projections were announced today by Mic...

How Hotels Will Need to Adapt Duty of Care Policies for the Coronavirus Pandemic

Nancy Huang | April 22, 2020

By Nancy Huang Duty of Care, which for hotels is the legal obligation to ensure the safety or well-being of its guests, has always been an important aspect for hotel operations. Though many hotels are currently closed due to the coronavirus pandemic, many hoteliers are already concerned with how they will need to exercise Duty of Care once they reopen. Not only will government standards resulting from the pandemic dictate new requirements from businesses, but the public’s expectations for health and safety will also be markedly different than before. To ensure a smoother reopening for your hotel, we’ve compiled some of the most impo...

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