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California Lodging Industry Association Shares Wildfire Crisis Communications
October 12, 2017
Dear Industry Leaders, As you are well aware, wildfires have recently exploded across the state. Many of us have family, friends or colleagues who have suffered losses. Against this somber backdrop, I am writing to update you on Visit California's crisis communications efforts. As with any crisis response, our immediate thoughts are always with the first responders who bravely rush into danger to protect life and property. We are incredibly grateful for their work. As of this morning, 22 fires are active. Twenty-one people have died and at least 2,000 homes and businesses have been destroyed. Governor Brown has declared a state of emerg...
Service Animal or Comfort Animal?
CLIA | February 9, 2017
There is a distinct difference between a service animal and a comfort animal or an emotional support animal. An "emotional support animal" is a dog or other animal that has not been trained to perform specific tasks that assist with a person's disability. Rather the person feels a sense of well-being or reassurance from the animal's presence. An emotional support animal is not necessarily a dog but could be. In California, there is not a specific definition for a "psychiatric service dog," but a dog that is specifically trained to assist a person with a mental disability with certain requirements is considere...
Marketing Outside the BOX 2017
November 11, 2016
by Priya Patel Hospitality marketing has made waves in the revenue stream in the last few years and lately we are seeing more and more ad campaigns, banners, articles, and webinars on the importance of proactive marketing. It is all very effective and has definitely spread fast among hospitality professionals trying to fit into today's trends. But there are a lot of unsung heroes, marketing must haves that seem to get swept under the carpet. The not-so-common marketing tips that need to be revisited. Here is a small list of marketing ideas that are geared to bring in online customers that are visiting your site, and are either passi...
