Who Are the Six New Tribes of Travellers That Could Shape Our Industry’s Future?

SiteMinder | July 7, 2015

By Fig Cakar, Managing Director – the Americas, SiteMinder When we think about future potential customers it tends to be those coming from markets that are opening up – China, India, Latin America... And, the way we think of these customers is in terms of what their preferences, travel patterns and behaviours are through the trip cycle and, crucially, how much they spend. But, what if going forward, travellers identify themselves less and less in terms of where they were born, and increasingly liken themselves to other groups – or, tribes? This is the picture built up by global distribution giant Amadeus in its recent report – F...