3 Ways to Appeal to a New Generation of Buyers

Ken Shanley | January 27, 2022

By Ken Shanley As business analysts dissect the latest numbers regarding the ongoing labor shortage – commonly known as “The Great Resignation” – they’re uncovering some startling trends that suggest the problem is far from over; according to a Goldman Sachs survey referenced in a recent Forbes article, of the 40% of the workers who say they plan to quit their current job in the near future, two-thirds of them are actually retiring, and they say they’re not coming back. So, hotels need to get ready for a new way of doing business because a new generation of buyers is entering the marketplace – and your sales team better be...