Human Longevity Means Big Gains in Hotel Guest CLV

Adam and Larry Mogelonsky | January 3, 2024

By Adam Mogelonsky, Larry Mogelonsky At the start of 2023, many hospitality pundits and leading brands declared it the year of wellness. As we proceed into 2024, the trend isn’t going away. Far from it, the latest statistics from the Global Wellness Institute not only reveal this industry’s resilience (now at $5.6 trillion) but a promise of accelerating gains over the rest of the decade. The prospects of the growth of wellness not only mean more ways to differentiate hotel brands and upsell experiences to boost TRevPAR, but also living better and living longer. And with this potential boost to one’s longevity, there’s more years...