cmo survey
How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]
MDG Advertising | August 23, 2018
Are you unsure about how to measure the return on investment of your social media marketing? If so, you're not alone. According to The CMO Survey, only 23% of senior marketers say they can determine the impact of their social efforts quantitatively. This struggle is understandable: assessing all the various types of organic social engagements that happen across multiple platforms can often feel like impossible task. The truth is that it's not. While measuring social ROI does take some time and work, it's absolutely achievable for firms of all types. So, how can brands tackle this problem? To find out, check out the key findings below, a...
The CMO Survey February 2017: Rethink Everything
Deloitte | May 8, 2017
Marketing's role has changed. And it's likely to keep changing. How are marketing leaders navigating the disruption? Many marketing organizations were built for activities that look very different from those required in today's fast-paced, digital world. So marketing leaders are changing the game, building key capabilities in-house and rethinking what is outsourced to match new demands and harness new opportunities. Gain insights from the key findings below, interact with the survey data, and view the full results. Key findings: Marketers are planning huge spending increases: 90 percent increase for social, 127 percent for mobile...
