Is the Front Desk a Dinosaur?

April 28, 2016

By Jos Schaap, Founder and CEO - StayNTouch Should a hotel's guest check in be more like the guest experience at an Apple Store? The concept is not as farfetched as it seems. There have been many ups and downs in the development of PMS software in recent years. But for almost all hotels, the fundamental process for interacting with guests through the PMS at check-in has remained fundamentally unchanged for decades: The guest arrives on property; waits in a line, sometimes for a very long time; and a front desk clerk buries his or head in a computer to check him in, produce room keys and try to take care of his other immediate needs. But...