colliers international
Smaller Rooms for the Younger Guest
Ryan Sikorski | October 17, 2016
by Ryan Sikorski As other industries and employers target millennials by attending to their preferences, the lodging industry is no different. In an attempt to attract younger guests, new hotel franchises are emerging. These recent flags are shifting away from emphasizing larger room sizes and in-room offerings in favor of more common amenities which also have an emphasis on technology. For instance, Marriott introduced its 18th brand Moxy to the U.S. in April 2016. Moxy opened its first U.S. hotel in Tempe with other locations in Milan, Italy and Munich, Germany. A reported 59 Moxy hotels are in the pipeline internationally with U.S. l...
Dual-Branding Hotel Trends
Colliers International | October 5, 2016
by Matthew Mintier While dual-branding a hotel is not new, its popularity among developers has definitely taken off in the last few years. Today there are fewer than 100 dual-branded hotels in the United States. Based on data collected from Hotel Market Data, there are currently 46 dual-branded hotels under construction in the US, with another 41 in the planning stages that will likely begin construction within the next 12 months. Dual-branded hotels, also known as two-in-one hotels, are simply two branded hotels generally in a single structure run by the same operator. However, the choices faced by developers and operators can be anyth...
