Can You Increase Bookings With Color Psychology?

Taylor Smariga | September 11, 2015

By Taylor Smariga Color influences our perception. It can change the way we think and feel about things.. For example, studies show that yellow stimulates appetite, whereas blue suppresses it. Darker colors like red and black can increase visual weight, while pastels lighten things up. More interestingly, perhaps, teams wearing red win more often! But how can they be used to power up your hotel website for maximum conversions? In today's post, we'll look at the power color does—and doesn't—have to drive a potential guest's decisions. Let's go. Color: How It Steers Our Emotions Colors are often used to com...