Choice Hotels Reveals The Comfort® Rise & Shine Prototype

Comfort | March 25, 2021

ROCKVILLE, Md. - March 25, 2021 - Choice Hotels International, Inc. today unveiled the new Comfort Rise & Shine prototype as the next milestone for its flagship, upper midscale brand. The prototype celebrates the successes of the iconic brand as Comfort marks its 40th anniversary this year, and positions the brand for continued performance and system growth. The first new construction Rise & Shine prototype hotels are expected to open in 2023. "At Choice, we're always building, innovating and evolving, with guest satisfaction and owner return at the forefront of what we do," said Pat Pacious, president and chief executive officer...