commercial strategy week
HSMAI Hosts Record-Breaking Commercial Strategy Week
HSMAI | July 17, 2023
FOR IMMEDIATE RELEASE: McLean, VA (July 17, 2023) – The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Week took place in Toronto on June 26-29, 2023, hosting nearly 1,000 industry professionals over the course of the week. The week saw record-breaking attendance as the innovative events blended marketing, revenue optimization, and other commercial functions, reflecting new and evolving commercial strategies being deployed by many hotel companies. The Marketing Strategy Conference had over 600 registered attendees, which was a 34% increase over last year’s record of 445 participants. Nearly th...
AI and Data Analysis Dominate Discussions at HITEC and HSMAI in Toronto
Jason Freed | July 7, 2023
MDO is back from a busy week in Toronto talking all things Artificial Intelligence and Data Analysis! At the Revenue Optimization Conference, held as part of HSMAI’s Commercial Strategy Week in conjunction with HITEC, the vibe focused on how an influx of readily available data is leading to modern approaches to revenue strategy. In a panel discussion titled, “Beyond the Rs: Revenue Strategy is More than Rooms Revenue, Rates, and RevPAR,” Jenna Villalobos, Senior VP of Commercial Strategy at Outrigger Hospitality Group, and Kathleen Cullen, Senior VP at PTG Consulting, shared a wealth of best practices for moving from a revenue m...
IDeaS Supports Women in Travel THRIVE Organization
IDeaS | June 7, 2023
Leading revenue management software provider supports women’s advancement in hospitality, technology, and business careers through its corporate Women’s Initiatives Network MINNEAPOLIS—June 7, 2023—IDeaS Revenue Solutions, the world’s leading provider of automated revenue management software and services, announced today its corporate sponsorship of the Women in Travel THRIVE. THRIVE is an organization that propels women closer to equality in travel industry careers by providing a community, a network, and tangible resources designed to support women's empowerment. In addition to being a corporate sponsor, IDeaS is a silver s...
HSMAI Announces Marketing Award Honorees
HSMAI | May 23, 2023
FOR IMMEDIATE RELEASE: McLean, VA (May 23, 2023) – The Hospitality Sales and Marketing Association International (HSMAI) will celebrate three remarkable marketing leaders during HSMAI’s Marketing Strategy Conference in Toronto on June 27. Jay Hubbs, CHDM, Vice President-Advertising, Marketing, Innovation and Analytics of BWH Hotels, and John White, CRME, CHBA, CHDM, Director of Sales & Marketing at Kaanapali Beach Hotel, will be presented with the Marketing Professional of the Year Awards for corporate and single/multi-unit categories, respectively. Dr. Makarand Mody, Associate Professor of Hospitality Marketing at Boston University, ...
Leading the Way: HSMAI Commercial Strategy Week
HSMAI | April 21, 2023
FOR IMMEDIATE RELEASE: McLean, VA (April 21, 2023) – The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Week will take place in person in Toronto, Ontario, Canada, from June 26-29, 2023. HSMAI’s Commercial Strategy Week is Leading the Way in connecting senior leaders in hotel marketing in meaningful conversations about the most important strategic issues facing the business today and in delivering the most comprehensive revenue optimization event for the hotel industry. The week’s events reflect the convergence of marketing, revenue optimization, and other commercial functions into new and evol...
