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The Power of Organic Social Media for Hotels: Why It Still Matters
Lodging Interactive | August 28, 2024
One of the most significant advantages of organic social media is its ability to foster genuine, authentic connections with your audience. In today’s fast-paced digital world, social media has become an indispensable tool for hotels to connect with guests, build their brand, and drive bookings. With the increasing focus on paid social media advertising, many hoteliers might wonder if organic social media still holds value, especially when marketing budgets are tight. At Lodging Interactive, we firmly believe that organic social media posting remains a powerful and effective strategy for hotels, regardless of your budget for paid posts. Her...
Introducing the Next Big Thing in Hotel Marketing: Social Media Amplified
Lodging Interactive | July 9, 2024
Lodging Interactive’s Commingle division, elevates hotel social media marketing by incorporating conversion-optimized and socially connected promotional landing pages. Lodging Interactive introduces Social Media Amplified, the next evolution in hospitality social media marketing. The innovative service, offered by Lodging Interactive’s Commingle division, elevates hotel social media marketing by incorporating conversion-optimized and socially connected promotional landing pages. Social Media Amplified seamlessly integrates with hotel social media channels, providing an effortless way to connect with potential guests on a deeper ...
Turning Social Media Posts Into Hotel Bookings With Custom Landing Pages
Lodging Interactive | June 10, 2024
Hotels looking to increase booking conversions and customer conversations should consider using custom landing pages in combination with their social media marketing efforts. A custom landing page (defined by Adobe) is a web page that is created specifically for a particular marketing campaign or offer. It is designed to capture the attention of visitors and encourage them to take a specific action, such as booking a hotel room. When used in conjunction with social media marketing, custom landing pages can be a powerful tool for driving traffic to a hotel's website and increasing conversions. Here are a few benefits of using custom land...
Lodging Interactive Launches Next-Level Social Media Service To Drive Hotel Revenue
Lodging Interactive | May 20, 2024
Commingle Social Media Amplified enables hotels to capture new revenue opportunities that have been missed until now. Lodging Interactive, an award-winning digital marketing, social media, and guest review engagement agency exclusively serving the hospitality industry, today announced the rollout of Commingle Social Media Amplified, its next-level hotel social media marketing service. The service combines the agency's proven social media marketing expertise with its innovative Commingle360 landing page service to create a comprehensive solution that drives direct bookings and ROI tracking for hotels. “Most social media posts ne...
Lodging Interactive’s CoMMingle360 Transforms Hotel Social Media Into Powerful Wedding Sales Opportunities
Lodging Interactive | January 17, 2024
CoMMingle360 enables hotels to be everywhere their prospects are and to engage and sell to them through an omnichannel approach. Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, announced today the next phase of its CoMMingle360 omnichannel marketing service for the hospitality industry. Commingle360 enables hotels to generate group event revenue opportunities and direct bookings through their social media channels 24/7. “CoMMingle360 enables hotels to be everywhere their prospects are and to engage with them thro...
Embracing Threads: A Potential Game-Changer for Hotel Marketers
Lodging Interactive | August 15, 2023
Hotels can leverage the uncluttered spaces of Threads, at least for the time being. Threads, the latest social networking app launched by Meta Platforms on July 5, 2023, is already causing a stir among marketers. Owned by the same company that operates Facebook, Instagram, and WhatsApp, Threads offers a fresh approach to social interaction. Integrated closely with Instagram, this iOS and Android exclusive app has been described by Meta as "Instagram's text-based conversation app". Threads empowers users to share text, images, and videos while engaging with others through likes, reposts, and replies. Though it bears similarities to Twitt...
Hotel Omnichannel Marketing vs. Multichannel Marketing Explained
Lodging Interactive | July 19, 2023
When done properly, Omnichannel marketing can be very effective in driving direct revenue to hotels. Read more about it. The many ways consumers interact with hotels today are vast and diverse. From browsing social media platforms like Instagram and Facebook on smartphones to watching captivating YouTube videos on tablets, or even stumbling upon a hotel’s website through a search engine query on a desktop computer, the avenues for hotel discovery are ever-expanding. In this landscape, cultivating a consistent and seamless user experience across all channels has become paramount. Enter omnichannel marketing, a strategic approach that c...
CoMMingle Launches Review Management and Social Media Services for Restaurants
Lodging Interactive | July 19, 2023
CoMMingle:Engage not only monitors customer restaurant review websites 24/7 but also has its team of professional analysts write direct responses to each review on behalf of the restaurant. Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the expansion of its flagship product, CoMMingle:Engage, to cater specifically to the restaurant industry. CoMMingle:Engage, the preferred solution for hotel customer review response and social media marketing, now off...