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Why Customer Service Is the New Marketing and How Live Chat Makes It Possible
Lodging Interactive | March 12, 2018
At any given moment, there's a half dozen marketing buzzwords floating around in the advertising industry. We hear about growth hacking and gamification and wearables, all of which are (or have been) popular strategies designed to help businesses build their brand and market themselves. That's all well and great, but sometimes the most effective forms of marketing are also the most straightforward. This is true when you embrace customer service as an essential component of your hotel's marketing strategy Why Is Customer Service Important for Marketing? Customer service and marketing have traditionally been two very separate departments,...
Why Human Hotel Live Chat is Better Than Chabots
Lodging Interactive | January 25, 2018
PARSIPPANY, NJ - January 25, 2018 If you were to call a hotel, which would you rather get: an automated system that spent fifteen minutes and eight side menus to get through without resolving your problem, or an actual person who can help you immediately? You'd choose the person, every time. Everyone would. Live chat is no different. Live chat with real, actual people will be superior than conversations with chatbots on the other side every single time. It may cost a little bit more to pay someone to handle the live chat, but it's a cost that will provide a return on investment multiple times over. Here's how… Chatbots Are Stuck ...
What is the ROI of Human Powered Website Live Chat?
Lodging Interactive | October 16, 2017
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today offered some insightful looks into the return on investment of live chat for hotels. "I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website," stated DJ Vallauri, Lodging Interactive's Founder and President. "Like any new product or service that is leading the way to something new and better for an industry, there is always a hesitation at first, as business operators attempt to justify the return on investment of this shiny,...
Lodging Interactive Integrates Live Chat Services Into Facebook for Hotels
Lodging Interactive | July 11, 2017
PARSIPPANY, NJ - July 11, 2017 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the integration of its fully managed CoMMingle Live Chat services into Facebook's social media platform. As a result hoteliers can now benefit by providing Live Chat services to consumers when they visit their hotel's Facebook page. "Consumers are increasingly using Live Chat services to engage with hotels in real time and our Facebook integration ensures the hotel always has fully trained Live Chat agents available 7 days a week to respond to potential gu...
Lodging Interactive Offers Free Live Chat Service with Every New Website
Lodging Interactive | June 27, 2017
PARSIPPANY, NJ – June 27, 2017 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its Independence Day promotion for Independent Hotels. Now through September every hotel that signs an agreement for a new website will automatically be provided with its fully managed CoMMingle Live Chat service at no additional cost. https://vimeo.com/222959182 "Website live chat is quickly becoming something consumers expect to see on all hotel websites, and the smarter hoteliers understand the tremendous competitive advantages live chat provides,...
Lodging Interactive Offers Hotels All-Inclusive Digital Marketing Packages
Lodging Interactive | March 6, 2017
PARSIPPANY, NJ - March 6, 2017 Lodging Interactive, an award winning digital marketing and social media engagement and reputation management agency exclusively serving the hospitality industry, today announced it is offering all-inclusive digital marketing packages for hotels and resorts. Since 2001, Lodging Interactive has been exclusively serving the hospitality industry and helping hotel clients maximize their direct online booking opportunities. "With the introduction of our all-inclusive digital marketing packages our innovative approach in hospitality digital marketing continues to evolve," said Mr. DJ Vallauri, Lodging Interactiv...
Lodging Interactive Handles 200,000 Guest Review Responses
Lodging Interactive | March 1, 2017
PARSIPPANY, NJ – March 1, 2017 Lodging Interactive, an award winning digital marketing and social media engagement and reputation management agency exclusively serving the hospitality industry, today announced that it has responded to over 200,000 guest reviews for its hotel clients. Since the launch of its CoMMingle service the agency has worked with numerous iconic 4 and 5 star independent properties as well as branded properties representing global brands such as Marriott, Starwood, Hyatt, IHG, Wyndham, to name a few. "The continued growth of our CoMMIngle reputation management service can be attributed to the "white glove" ser...
Customer Service is the ‘New Marketing’
Lodging Interactive | February 1, 2017
PARSIPPANY, NJ – February 1, 2017 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, published a new article on Hotel Business Review explaining how customer service has become the NEW marketing. "The hotel business, frankly like any other business, is about creating relationships, human-to-human and it's your job as a hotel operator to humanize your hotel and your brand in order to gain the highest level of customer service as perceived by your guest", says DJ Vallauri, Founder and President of Lodging Interactive. The article highlights that pe...
